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Why We Created CUSHEE
CUSHEE was created with a mission to bridge the gap between small suppliers and influencers, addressing several key points:
Small Suppliers Lack Marketing Budget: Many small suppliers and businesses, particularly those with limited resources, struggle to allocate budgets for marketing and advertising. As a result, their products often go unnoticed in a highly competitive marketplace.
Influencers Lack Socially Responsible Product Options: Influencers often wish to align themselves with socially responsible and ethical brands and products. However, they may struggle to find such options to promote to their audience. CUSHEE aims to provide a curated selection of socially responsible products, making it easier for influencers to promote products that align with their values and resonate with their followers.
Bridging the Gap: CUSHEE's core mission is to act as an intermediary that connects these two groups. By bringing together small suppliers with products that may otherwise go unnoticed and influencers looking for socially responsible products to endorse, CUSHEE serves as a platform for collaboration and mutual benefit. This bridge helps small suppliers gain visibility and credibility while giving influencers access to a range of products they can confidently promote, thus fostering a more socially responsible and sustainable market ecosystem.
A Win-Win-Win Scenario for All: CUSHEE's mission is not just about bridging the gap; it's about creating a symbiotic ecosystem where everyone wins. Small suppliers gain access to a broader market, experiencing increased sales and visibility. Influencers discover socially responsible products that resonate with their values and, in turn, strengthen their trust and engagement with their followers. Finally, the end customer benefits from discovering and purchasing high-quality, socially responsible products that they might have otherwise overlooked. This creates a positive cycle of empowerment, revenue growth, and conscious consumerism, fostering a more equitable and sustainable marketplace.
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